Peoplefirst Rehabilitation Identity

Using the brand new Wii as the giveaway, this campaign was aimed at students and its objective was to incentivize students to fill out and submit a survey to gather data on their post-collegiate career plans. 

The campaign was launched both digitally via email and though personalized postcards, both of which contained a personalized url that each individual clicked to get them to our landing page where they could fill out the survey and enter to win the Wii.

The flat, colorful and whimsical visuals were inspired by the Wii, and were implemented throughout the campaign from beginning to end to provide a fun cohesive experience.